GOLDEN RESERVE

Multipurpose packaging for Lucciano’s newest line of Chocolate Bar. Lucciano’s is an ice cream factory based in Argentina, with presence worldwide.

Developed the concept of Golden Reserve, putting 5 Golden Tickets across all the chocolate bars, giving each holder the chance to create their own chocolate bar at the main factory. After the usage, the main packaging turns into a Golden Wallet to hold a Golden Ticket.